Repositioning the Brand to Reflect a Bold, Partner-Driven Mission

As OneChild expanded its global partnership model, I led a strategic brand evolution to better reflect this shift—from a sponsor-focused story to one that celebrates collaborative, community-led impact. Partnering closely with leadership and creative teams, we refined messaging, refreshed the visual identity, and redesigned key website pages to engage diverse audiences and spotlight the innovative Bridgely platform. The result was stronger partner engagement, increased web traffic, and a brand that truly embodies OneChild’s mission of transformational collaboration.

Building a Scalable Digital Marketing Strategy to Engage Mission-Aligned Partners

As OneChild shifted toward a partner-first model, I collaborated with cross-functional teams to redesign the website, reposition key messaging, and transform our digital marketing strategy. From content audits and persona-driven journeys to social media storytelling and lead nurturing workflows, we laid the foundation for a cohesive, scalable approach that reflects our mission—and connects with the right audiences at the right time.

Standardizing Creative Project Management for a More Collaborative, Scalable Workflow

With siloed teams, scattered tools, and inconsistent processes, OneChild needed a unified project management system. I led the adoption of Wrike, co-created the organization’s first standardized creative brief, and designed end-to-end workflows that brought clarity, structure, and efficiency to cross-functional creative work—turning chaos into collaboration.